Recently, Washington State University (WSU) and Oregon State University (OSU) have filed a lawsuit against the Pac-12 Conference. The lawsuit alleges that the Pac-12 Conference has failed to properly manage its media rights, resulting in millions of dollars in lost revenue for the universities.
The lawsuit claims that the Pac-12 Conference has not taken advantage of the rapidly growing market for media rights. It states that the conference has failed to properly negotiate with media outlets, resulting in a significant decrease in revenue for the universities. The lawsuit also alleges that the Pac-12 Conference has not taken steps to protect its media rights, resulting in further losses for the universities.
The lawsuit seeks to recover millions of dollars in lost revenue for the universities. It also seeks to ensure that the Pac-12 Conference properly manages its media rights in the future. The lawsuit is seeking damages in excess of $50 million.
The Pac-12 Conference has responded to the lawsuit, stating that it is confident in its ability to manage its media rights. It also noted that it has taken steps to protect its media rights and maximize revenue for its member universities.
This lawsuit is an important reminder of the importance of properly managing media rights. Universities rely on media rights to generate revenue, and it is essential that conferences take steps to ensure that their members are receiving their fair share of revenue. It will be interesting to see how this case plays out, and what impact it will have on the Pac-12 Conference and its member universities.
