As the college football season kicks off, the Pac-12 Conference has yet to reach a media rights deal that would bring in much needed revenue. The conference has been in negotiations with media companies for months, but no agreement has been reached.
The Pac-12 is one of the five power conferences in college football, and its media rights deal is expected to be one of the most lucrative in the sport. The conference is home to some of the most successful teams in the country, including USC, Oregon, and Stanford.
The delay in reaching a media rights deal is concerning for the conference. Without a new deal, the Pac-12 will not be able to capitalize on the increased interest in college football due to the pandemic. The conference will also miss out on potential revenue from streaming services, which have become increasingly popular in recent years.
The Pac-12 has been in talks with several media companies, including ESPN and Fox Sports. The conference is reportedly seeking a deal that would bring in more than $500 million per year. However, the negotiations have been complicated by the pandemic, which has caused uncertainty in the media industry.
The delay in reaching a media rights deal could have serious implications for the Pac-12. Without a new deal, the conference could miss out on important revenue that would help fund its programs and provide support for its student-athletes.
The Pac-12 is hopeful that a deal can be reached soon, but it remains to be seen when an agreement will be reached. In the meantime, the conference will continue to negotiate with media companies as the college football season kicks off.
