The NCAA and ESPN recently announced a groundbreaking deal that will bring unprecedented coverage to women’s basketball. This is a major step forward for the sport, but there is still more work to be done in order to ensure that female athletes are given the same opportunities as their male counterparts.
Under the new agreement, ESPN will broadcast more than 1,000 women’s basketball games over the next eight years. This includes regular season and conference tournament games, as well as the Women’s Final Four. The deal also includes the creation of a new weekly studio show that will focus on the sport.
This is a huge step forward for women’s basketball, as it will give fans unprecedented access to the sport. It will also provide more exposure for female athletes, which could lead to increased sponsorship opportunities and higher salaries.
However, there is still more work to be done in order to ensure that female athletes are given the same opportunities as their male counterparts. For example, there is still a pay gap between men and women in professional sports. Additionally, there is still a lack of coverage for women’s sports in general, with only 4% of sports media coverage devoted to female athletes.
The NCAA-ESPN deal is an important step forward for women’s basketball, but it is only the beginning. There is still more work to be done in order to ensure that female athletes are given the same opportunities as their male counterparts. It is up to us to continue pushing for equality and fairness in sports.
