The Orlando Magic have announced a new naming rights sponsor for their home arena, the Amway Center. After 13 years of partnership with Amway, the Magic have decided to switch to Kia Motors as their new naming rights sponsor.
The Magic have been playing in the Amway Center since 2010, and the arena has become a staple of the Orlando community. The Magic have been a part of the city since 1989, and the Amway Center has served as the team’s home court for the past decade.
The new agreement with Kia Motors will last for 10 years and is estimated to be worth more than $50 million. The partnership will give Kia Motors naming rights to the arena, as well as exclusive marketing and promotional opportunities.
Kia Motors is one of the world’s leading automotive companies and is known for its commitment to innovation and sustainability. The company has a long history of supporting sports teams and events around the world, and this new partnership with the Orlando Magic is another example of their commitment to the sports community.
The new partnership between the Magic and Kia Motors is a great opportunity for both parties. The Magic will benefit from increased exposure and access to Kia’s global network, while Kia will be able to showcase their brand to a large audience in the Orlando area.
The Magic and Kia Motors are both excited about this new partnership and are looking forward to many years of success together. With Kia Motors now serving as the naming rights sponsor of the Amway Center, the Magic are sure to continue their winning tradition in their new home.
