George Kliavkoff, the new commissioner of the Pac-12 Conference, recently proposed a new media rights deal that could have a major impact on the future of the conference. The proposal, which was announced in April 2021, would give the Pac-12 the ability to create its own media company and control its own media rights. This would allow the conference to create and distribute its own content, as well as negotiate better deals with other media companies.
The proposal has been met with both excitement and skepticism. Supporters of the plan argue that it will give the Pac-12 more control over its own destiny and allow it to maximize its revenue potential. They also point out that this could help the conference close the gap with other Power 5 conferences in terms of revenue. Critics of the plan, however, are concerned that it could lead to a decrease in exposure for the conference and its teams, as well as a decrease in revenue from traditional media partners.
The impact of the proposal on the future of the Pac-12 is difficult to predict. If it is successful, it could be a major boon for the conference, allowing it to increase its revenue and exposure. On the other hand, if it fails, it could be a major setback for the conference, leading to a decrease in revenue and exposure.
Regardless of the outcome, one thing is certain: George Kliavkoff’s proposal for Pac-12 media rights has the potential to have a major impact on the future of the conference. It remains to be seen whether or not this proposal will be successful, but it is certainly an ambitious move that could have far-reaching implications for the Pac-12’s future.
