George Kliavkoff has been the Pac-12 Conference Commissioner since July of 2020 and his impact on the future of the conference is already being felt. As media-rights negotiations reach a climax, Kliavkoff is leading the charge to ensure that the Pac-12 remains competitive in the ever-changing landscape of college sports.
Kliavkoff has already made several changes to the Pac-12’s media-rights strategy. He has pushed for a new media-rights deal that will bring in more money for the conference, while also allowing for more flexibility in how the Pac-12 can distribute its content. Kliavkoff has also been vocal in his support of the conference’s expansion into new markets, such as China and India.
Kliavkoff is also pushing for the Pac-12 to become more innovative in its approach to media-rights negotiations. He has proposed a new model that would allow the conference to negotiate with multiple media outlets at once, rather than having to go through a single partner. This would give the Pac-12 more leverage in negotiations and could potentially lead to more money for the conference.
Kliavkoff’s efforts have already had an impact on the Pac-12’s future. The conference recently announced a new media-rights deal with ESPN and Fox that will bring in an estimated $5 billion over the next 12 years. This is a significant increase from the previous deal, which was worth only $3 billion.
Kliavkoff’s leadership has also helped to improve the Pac-12’s standing in the college sports landscape. The conference has seen an increase in its television ratings and attendance numbers, as well as a rise in its recruiting rankings. All of these factors have helped to make the Pac-12 a more attractive destination for top athletes and coaches.
As media-rights negotiations continue to reach a climax, George Kliavkoff’s leadership will be essential in ensuring that the Pac-12 remains competitive and successful in the future. His innovative approach to media-rights negotiations and his commitment to expanding the conference’s reach have already had a positive impact on the Pac-12’s future. With Kliavkoff at the helm, the Pac-12 is poised to remain one of the top conferences in college sports for years to come.
