Today, Anheuser-Busch and the St. Louis Cardinals have announced a multi-year marketing extension that includes naming rights to the Cardinals’ home stadium. The agreement will bring together two of St. Louis’ most iconic brands and will provide fans with an even better experience at the ballpark.
Anheuser-Busch has been a long-time partner of the Cardinals, with a relationship that dates back to 1953. This new agreement will extend the partnership for years to come and will provide Anheuser-Busch with naming rights to the Cardinals’ home stadium. The stadium will now be known as Anheuser-Busch Stadium.
The agreement also includes a variety of other marketing initiatives. Anheuser-Busch will be the exclusive beer sponsor of the Cardinals and will be featured prominently throughout the ballpark. The company will also have exclusive access to the Cardinals’ digital and social media platforms, allowing them to reach fans in new and innovative ways.
The partnership between Anheuser-Busch and the Cardinals is a win-win for both parties. Anheuser-Busch will gain access to a passionate fan base and an iconic brand, while the Cardinals will benefit from increased exposure and additional revenue.
The new agreement is a testament to the strength of the relationship between Anheuser-Busch and the Cardinals. It is also a sign of the company’s commitment to St. Louis and its fans. With this new agreement, Anheuser-Busch and the Cardinals are ensuring that their partnership will continue for years to come.
