As the world’s most popular football league, the English Premier League has seen its popularity grow in the United States in recent years. NBC Sports, one of the league’s broadcast partners in the US, is looking to capitalize on this trend and leverage the growing popularity of the Premier League in the US market.
NBC Sports has been broadcasting Premier League matches since 2013, and in that time they have seen a steady increase in viewership. In 2018, NBC Sports reported that their coverage of the Premier League had seen a 24% increase in viewership from the previous season. This is largely due to the fact that more Americans are becoming interested in the Premier League and its teams.
In order to capitalize on this trend, NBC Sports has taken a number of steps to increase their coverage of the Premier League. They have added additional commentators and analysts to their broadcasts, as well as increased their coverage of matches on their various platforms. They have also launched a dedicated Premier League website and app, which provides fans with up-to-date news and information about the league.
In addition to increasing their coverage of the Premier League, NBC Sports has also sought to create a more immersive viewing experience for fans. They have added virtual reality technology to their broadcasts, allowing viewers to get a more realistic view of the action on the pitch. They have also introduced a “second screen” experience, which allows viewers to interact with other fans and get real-time updates on matches.
By leveraging the growing popularity of the Premier League in the US market, NBC Sports is looking to create a more engaging viewing experience for fans. With their increased coverage and immersive viewing experiences, they hope to attract even more viewers and become a major player in the US market.
