The Pac-12 Conference has recently signed a new media-rights deal that could have a major impact on the future of the conference. The new deal, which was announced in May 2019, is worth an estimated $3 billion over the next 12 years and will give the conference unprecedented access to media outlets across the country. This deal could have a major impact on the Pac-12’s future, both in terms of its financial stability and its ability to compete with other conferences.
The most obvious benefit of the new deal is the financial stability it provides. The Pac-12 will receive an estimated $250 million per year from the deal, which is more than double what it was receiving from its previous media-rights agreement. This additional revenue will help the conference to invest in its programs, facilities, and personnel, which should help it to remain competitive with other conferences.
The new deal also gives the Pac-12 unprecedented access to media outlets across the country. The conference will now have access to ESPN, Fox Sports, and CBS Sports, as well as regional networks such as Pac-12 Networks and Pac-12 Digital. This increased access should help the conference to reach a wider audience and increase its exposure.
The new media-rights deal could also help the Pac-12 to remain competitive with other conferences. The additional revenue from the deal will allow the conference to invest in its programs and personnel, which should help it to remain competitive with other conferences in terms of recruiting and on-field performance. Additionally, the increased access to media outlets should help the conference to reach a wider audience and increase its exposure, which could help it to attract more fans and sponsors.
Overall, the Pac-12’s new media-rights deal could have a major impact on its future. The additional revenue it provides should help the conference to remain financially stable and invest in its programs and personnel. Additionally, the increased access to media outlets should help the conference to reach a wider audience and increase its exposure, which could help it to remain competitive with other conferences.